Digital marketing is rapidly changing. What are the key features? Explore the key features below:
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AI and Personalization: AI is creating highly personalized experiences for customers, from tailored product recommendations to real-time ad adjustments.
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Video Dominance: Short-form video (TikTok, Reels, Shorts) is essential for capturing attention. Short videos and live streams are also becoming key sales tools.
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Search Evolution: SEO is expanding beyond traditional text-based search. Voice, visual, and social search (using platforms like TikTok) are becoming increasingly important for discovery.
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Authenticity and Ethics: Consumers want to engage with brands that are transparent and have clear values. Authentic, user-generated content and purpose-driven marketing are building trust.
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First-Party Data: With the decline of third-party cookies, businesses are focusing on collecting data directly from their customers (with consent) to create effective and privacy-compliant campaigns.
Nowadays it is convenient using powerful AI features.
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